coding are additional add-ons also priced by the thousand names.
List Types
- the most common form of direct marketing campaign. It allows the marketer to design marketing pieces in many different formats such as colourful eye catching postcards or multi-page catalogs.
- the second most common form of direct marketing is in which marketers contact consumers by phone. Phone lists are mostly derived from the same sources as mailing lists, but contain a phone number or fax number for your targets.
- third type of direct marketing which is quickly gaining popularity over the previously mentioned forms of direct marketing. A big difference between e-mail campaigns and postal or telephone marketing is that the email addresses are not released. The list owner sends your message on your behalf.
- encompasses over 250 million consumers at over 135 million addresses worldwide. Consumer lists may be selected by location, behavior and interests, activities, demographics (age, income, gender, ethnicity), etc
- encompasses all sectors of the marketplace, from small business to corporate giants and can be classified using
Business lists may be selected by size, location, contact, job title, area of responsibility, etc.
Things to consider when ordering a list …
Who, What, Where, When, Why and How
Just like a good reporter, The List Wiz needs to research their leads.
• Who
• What
• Where
• When
• Why
• How
are you trying to reach?
is your offering? What are you trying to promote
are you trying to reach? What’s the geography involved?
do you want your message to go out and how frequently?
do you want to reach this audience specifically? What’s your objective?
do you want to reach your audience?
With the details you give us, The List Wiz will connect you to even the most hard-to-reach target audiences.
Know the Different List Sources Available
• Association
• Subscriber
• Buyer
• Compiled
-- Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.
-- Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.
-- Proven buyers of a list owner's product or service. Often offered with a "hot list" or "recent buyers" sub-file at an up-charge.
-- Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.
Understand Your List Price
• Lists most often have a base price per thousand names, expressed "/M".
• Options to ‘select’ geographic areas, job titles, industries, or to add key
• Shipping and handling charges are charged by the order.
Barking Spider Services dba The List Wiz ~ toll-free 800 352 2282 ~
toll-free 800 352 2282